by etoy, produced by u b e r m o r g e n

> todo::

> -researcch links/material hans_e -charts design / eyeRiz -web-site produzieren -workshop segemente definieren und vorbereiten -moderationskoffer organisieren -mini-presskit -- url:: digitalhijack.org 1 page ! urls/bios/projects -naming: event, presentation-segemente

> shock marketing and media hacking "dh2" digital hijack 2::

> next >>

> why digital hijack 2

> a media hack by itself.. etoy as teaser brand, the digital hijack as the ultimate etoy.ACTION/ media hack;

> but no, there is the digital hijack 2 in preparation and our exclusive presentation in south africa

> [publikum bezug/sinn der veranstaltung, dh2 name erklaerung = mini-media hack, teaser and misuse of etoy/hijack brand]

> definitions

> media hacking:

> 99 percent unreal, 1 % unsecurity, thats the trick!
> or the other way around..

> we define media hacking as: - special hacking, slightly touching the legal border but not crossing it. [hacker = high level tech skilled person] - finding and using weak-points in large systems - reverse engineering - radical/shock/drama/viral marketing in todayÔs world, especially in the age of the internet, we require exquisite know-how concerning the generation of attention. this is especially true for artists, brands in development, and for small/medium sized companies. the workshop advises on how to use subversive strategies in marketing and public relations. attendants will be presented a series of projects, they will be guided in brainstorming and developing a ãmedia hacking" project for an existing client.

> shock marketing:

> drama marketing:

> dh2 teaser text

> a market born in the age of technology. a market that won't be spoken to like idiots! ::hard sell//soft sell:: the market can't be programmed anymore... //what a tangled web// inside the net exists the answers. can you tell us why you need to know more? if you can, etoy.HANS aka hans_extrem [etoy.com / ubermorgen.com / etxtreme.org / bannster.net] and eyeRiz [pixelpark.com / zeroesagainstones.net] are in Cape Town to wrkshp y/ideas and to drill deep into your standardized minds... /// shock marketing / media hacking - subversion / e_communication trends /// the digital hijack 2 [//dh2] :: http://www.digitalhijack.org e_answers in an e_world, communicating with an e_generation.

> etoy.HANS a.k.a. hans bernhard / hans_extrem

> eyeRiz a.k.a. iris kern

> special thankx ---> dh2