|  | :: :u:b:e:r:m:o:r:g:e:n: :: | t o m a t o |
| .:etoy | .:alternative marketing | .:tomato |
.:artist_hacks | .:ubermorgen | .:wrkshp_1 / _2
| drama marketing | user characters | case studies | credibilty sharing
| :: social engineering drama marketing & credibility sharing loyality between useres supports the loyality between users and brands [and thats why community concepts work, if they are well done!]. the lifestyle topic of brands [especially in the fashion world] is best represented by people living it. we know this from the testimonial experience and the best advertisment ever: mouth to mouth propaganda simulated mouth to mouth propaganda by virtual characters: drama marketing ...is the creation of online characters which live in the same envorement as the users of the website. *user characters: they are agents, speakers of the site, and fans of the site [and/or the product] *company characters: [helpdesk agents, consultans, etc...] people, users can identify with case study: skim.com | skim.com[municating fashion] www.skim.com to set up drama marketing characters you have to research the user action/company REaction scenarios and work out weakpoints. then you build characters that are able to strenghten these areas. drama marketing is a very time-intense strategy, no quick and dirty action! it should be seen as customer relationship tool. you create wording concepts for the whole corporate communication out of this by combining the most accepted communication models. [drama marketing characters are not avatar charcaters, that pretend beeing real life persons, not 3d modeled super heros] credibilty sharing art banners campaign