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From: Norbert Specker <nspecker@interactivepublishing.ch> Save Address Block Sender
To: online-europe@topica.com Save Address
CC: "net.CALLBOY" <hans@ubermorgen.com> Save Address
Subject: Re(2): Etoy =http://146.228.204.72:8080
Date: Thu, 23 Dec 1999 18:04:30 +0100
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From nspecker@interactivepublishing.ch Thu Dec 23 10:11:18 1999
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`Discussing the affair with a founding "agent" of etoy (not active anymore):
From the point of view of exposure, etoy has achieved more than it
could have hoped for (to the point to become part of the MOMA history
by performing there plus coverage in all the major outlets). It has
become a successful art concept.
In terms of "playing the corporate game" as an art concept we feel
that etoy has not come up with a very good corporate communication
strategy. This "war", "boycott" etc. as a defense concept is "out of
context" for an art group that enjoyed playing with corporate icons.
We would have expected a much more aloof, mature, professional
communications strategy.
Hence I would venture: The fight for etoy may be the end of etoy .
kind regards
Norbert
------------------------------------------------------------
Art group etoy.com was forced by etoys.com to shut down the website.
Read an excellent account of ignorance and bullying at
http://www.villagevoice.com:80/issues/9948/barliant.shtml
Please find etoy.com now at http://146.228.204.72:8080
Summaries of the sessions of the 6th Interactive Publishing
Europe Conference and many of the presentations are available at
http://www.InteractivePublishing.Net .
Norbert Specker is building bridges, alliances, businesses and ideas
within Europe and between the old continent and Canada.
http://www.europemedia.com, http://www.topgrid.de , http://www.ovivo.de .
Mobile Phone: +41 79 471 20 20
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`

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