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To: "Emarketer-Weekly-Newsletter" <emarketer-weekly-newsletter@lists.emarketer.com> Save Address
Subject: eMarketer Newsletter No. 50, 1999
Date: Mon, 13 Dec 1999 15:21:31 -0600

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    _______________________________________________________
    TO SUBSCRIBE TO THE eMARKETER NEWSLETTER, CLICK:
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               **eMarketer Newsletter**
          "The Authority On Business Online"

      ******************
      TOP 10 TOY STORES
      and eCOMMERCE and
      THE ENVIRONMENT
      ******************

      Issue No. 50, 1999
      News from eMarketer  http://www.emarketer.com

    ================Our Site Sponsor==================
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    ================================================
                   14 December 1999
    eStats
      * Facing Up to Online Fraud
      * Explosive eRetail Growth in UK
      * Web's Convenience an Advantage
       to Business Women
      * 9 Million Homes with DSL by 2003
      * New eAdvertising Report
    eNews
      * The Top 10 Online Toy Stores
      * Traffic to Toy Websites Double
       Last Year
      * Trouble in eToyland
      * Online Holiday Shopping: Blowing
       Hot and Cold
      * Web Ad Spending Will Increase 329%
       to $13.3 Billion by 2003
      * Ten Steps to Make eCommerce More
       Eco-friendly
      * Internet and eCommerce Unleash Major
       Environmental and Energy Savings
      * E Gets No Respect
      * The Latest from StrategyWeek.com
       Kevin O'Connor Interview
    News from Around the Net
      - U.S. Takes Aim at "Digital Divide"
      - Copyright Decision Threatens Freedom
       to Link
      - Online Privacy Protection Gets
       International Rules
      - VA Linux Rockets on Debut
      - eBay Says Law Discourages Auction
       Monitoring
      - Made-to-Order eCommerce Could Be
       the Key to Success
      - Where Can eCommerce Customers Go
       to Complain?
      - A Dose of Reality
      - Shakeout Ahead
      - Whither the Banner?
      - The Emergence of the Wireless Web
      * 2000 Trends
      - Ten Trends 2000
    BizBits
      - Virus No Joke
      - "I Want My MeTV!"
      - Ad-ing It Up
      - Ad-ing Higher Online
      - Agency.com IPO Socko
      - Advertising Plays
      - WSJ.com Sneaks Into the Black
      - NFL Tackles Cybersquatter
      - Go Online, eYankee!
      - eConsulting eXploding
      - Elves Take It In the Neck
      - A Sign of the Changing Times
      - Good News: eBay Only Out an Hour
      - Is Barter Better?
      - Murdoch Puts Money Where Mouth Is
      - All Work and No Shopping Makes Jack
       an Unconnected Boy
    E-Commerce Times
      * Daily news flashes and updates
    ClickZ Insider Reports
      * Daily opinions, insights and tips
    International eNews
      * Global e-news of the week
    ePoll Results
    ===============advertisement=========================
                 cPULSE

     Happy site visitors keep coming back.
             It's that simple.

     cPulse - The (free!) Internet Satisfaction Monitor.
     http://www.cpulse.com/default.asp?ref=E11
    ====================================================

      eStats
    _____________________________________________________
     * FACING UP TO FRAUD ONLINE
     Three-quarters of online merchants are concerned
     about credit card fraud, according to a recent
     survey of more than 100 online businesses. The
     study, conducted by CyberSource, also revealed
     that despite these concerns a significant 41%
     of merchants do not realize that they are
     financially responsible for fraud. The merchants
     polled estimated that approximately 5% of total
     online transactions are fraudulent and 72% of
     them thought that online sales would increase
     if shoppers were not concerned about it. The
     most common form of online fraud is stolen
     credit cards followed by use of false identities,
     which includes posing as the owner of another's
     card. FOR BIG PIE CHARTS AND MORE, CLICK:
     http://www.emarketer.com/estats/121099_fraud.html

     * EXPLOSIVE eRETAIL GROWTH IN U.K.
     Verdict Research predicts online consumer
     spending in the UK will grow over 1,100%
     between 1999 and 2004. Current-year spending
     of $943 million will reach $12 billion by
     2004. It will still be only 3.05% of total
     retail spending, up from a current .29%.
     The largest growth will occur in the computer
     software sector with over a third of the
     items being purchased online. FOR GRAPHS
     AND MORE, CLICK:
     http://www.emarketer.com/estats/121099_uk.html

     * WEB'S CONVENIENCE AN ADVANTAGE TO
      BUSINESS WOMEN
     Business women are frequent net users,
     so says the National Foundation for Women
     Business Owners (NFWBO). According to their
     new report, entitled "Women Business Owners
     as Consumers: Transforming the Marketplace,"
     60% of US business women are online often.
     Women business owners, moreover, differ in
     their shopping habits from women employees.
     Women entrepreneurs buy more online: 57%
     compared to 40% of women employees have
     bought products or services online. FOR
     GRAPH AND MORE, CLICK:
     http://www.emarketer.com/estats/120899_buswomen.html

     * 9 MILLION HOMES WITH DSL BY 2003
     According to IDC, the market for Digital
     Subscriber Lines (DSL) is getting ready for
     a big surge forward. Starting from a small
     installed base of 50,000 in 1998, US households
     will adopt these lines at an increasing pace,
     reaching 9.3 million in 2003. This equals a
     220% Cumulative Average Growth Rate(CAGR).
     Quite clearly, residences are leading the way
     in DSL adoption. "Work-at-home users as well
     as power users are quickly becoming frustrated
     with slow dial-up speeds," said Amy Harris,
     research analyst for IDC. FOR GRAPHS AND MORE,
     CLICK:
     http://www.emarketer.com/estats/120799_dsl.html

     * NEW eADVERTISING REPORT RELEASED!
     Presented by Advertising Age -- published by
     eMarketer -- Volume II of the eAd Report gives
     a comprehensive overview of advertising online
     and details key marketing trends that you need
     to understand to succeed online. eMarketer gathers
     information and data from hundreds of authoritative
     sources then aggregates, filters and organizes the
     data into 187 pages and 305 easy-to-read charts
     and graphs. FOR A FREE PREVIEW, CLICK:
     http://www.emarketer.com/estats/sell_ead2.html

     * THE DEFINITIVE GUIDE TO WHO'S ONLINE
         IN THE US -- AND WHAT THEY DO
     It's eMarketer's new eUser & Usage Report,
     179 pages and 305 charts and graphs packed
     with statistical profiles for all US internet
     users. It's a  "portrait of the internet." Whatever
     demographic info you need -- age, gender,
     income, occupation, marital status, household
     size, race or ethnicity -- it's there.
     CLICK FOR FREE PREVIEW:
     http://www.emarketer.com/estats/sell_euu.html
     See all the eMarketer Online Business Reports:
     https://secure.e-land.com/order_gen.html

     * PREVIEW THE eGLOBAL REPORT --
        "THE ATLAS OF THE INTERNET"
     At 212 pages and with 336 charts, tables and
     graphs, the eGlobal Report provides a wealth of
     business-critical information about the internet
     and e-commerce development -- for every region and
     corner of the globe, from Argentina to Zimbabwe.
     It puts the whole world web at your fingertips.
     FREE SNEAK PREVIEW:
     http://www.emarketer.com/estats/sell_eglob.html
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     A  better way to buy and sell everything. More than just
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     It can help you move and manage inventory efficiently.
     Even change the way you attract and retain customers.
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    ==========================================================
      eNews
    _______________________________________________________
     * THE TOP TOY STORES ONLINE
     Hohoho! It's that time of the year. Everybody
     is shopping for toys. And where is the best place
     to shop online for Pokemon and Nintendo 64?
     eMarketer braved the virtual toy aisles to
     find out. One thing is certain -- selling toys
     online is a serious business. No expense has
     been spared this holiday season to pump up the
     online toy market with bigger sites, bigger
     advertising budgets and better deals. See who
     we rated the top toy seller online -- CLICK:
     http://www.emarketer.com/elist/t10ty_lead.html

     * TRAFFIC TO TOY SITES DOUBLE LAST YEAR
     Last week Media Metrix released its first
     "Year-To-Year Comparisons for Holiday Shopping"
     and found that during the week of Thanksgiving
     bricks-and-mortar websites increased their traffic
     45% over last year -- and toy websites increased
     99% from year to year. This week they jumped
     even more. MORE:
     http://www.emarketer.com/enews/121399_toys.html

     * TROUBLE IN eTOYLAND
     In a dispute that has many Europeans and free-
     interneters protesting, eToys, the U.S. online
     toy store -- valued at some $6 billion -- went
     to court in Los Angeles to close down a small
     art site, etoy.com, operated by a group of
     Europeans that has created anti-corporate art
     projects since 1994. eToys won, and now a major
     boycott is threatened. MORE:
     http://www.emarketer.com/enews/121399_etoys.html

     * ONLINE HOLIDAY SHOPPING: BLOWING HOT
      AND COLD
     This year's online shopping season not only has
     something for everyone -- already everyone seems
     to have a different opinion on whether or not it
     is going to be a success. An icy report from
     Jupiter Communications says, "Bah, humbug!" While
     new data from PC Data indicates that shoppers
     are "turning up the heat." MORE:
     http://www.emarketer.com/enews/121399_bahyah.html
    ===============advertisement=======================
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    ===================================================
     * WEB AD SPENDING WILL INCREASE 329% TO
     $13.3 BILLION BY 2003
     According to eMarketer's newly released 1999
     eAdvertising Report, Volume II -- presented by
     Advertising Age -- U.S. web advertising spending
     will grow from $3.1 billion this year to $4.82
     billion in 2000 and $13.3 billion by 2003. While
     that may sound like a lot, it will only represent
     4.7% of the total ad media spending for that year.
     MORE:
     http://www.emarketer.com/enews/121399_xx.html

     * 10 STEPS TO MAKE eCOMMERCE MORE
      ECO-FRIENDLY
     On the cusp of the new millennium, as the world
     giddily prepares to enter the Century of the
     Internet and a world of "e-commerce everywhere,"
     Nevin Cohen, eMarketer's global analyst, reminds us
     that all this virtual activity may profoundly affect
     the future of the physical environment -- for better
     and for worse. Fortunately, he recommends ten easy
     ways you can conduct your e-business to make it
     better. MORE:
     http://www.emarketer.com/enews/121399_green.html

     * INTERNET AND eCOMMERCE UNLEASH MAJOR
     ENVIRONMENTAL AND ENERGY SAVINGS
     In related news, Cool-Companies.org, the official
     site of the Center for Energy & Climate Solutions,
     just released a study which shows how the emerging
     New Economy created by the internet is producing
     more than just a business revolution -- it is
     also generating enormous environmental benefits.
     See the benefits e-commerce can bring to the
     environment, CLICK:
     http://www.emarketer.com/enews/121399_cool.html

     * E GETS NO RESPECT
     Last week, when the Financial Times announced
     this year's selections as the "World's Most Respected
     Companies," Rodney Dangerfield didn't make the list.
     Of course, neither did any internet companies -- or
     a single woman. General Electric and Microsoft topped
     the company list. Fittingly, Jack Welch and Bill Gates
     headed the accompanying list of the "World's Most
     Respected Business Leaders." MORE:
     http://www.emarketer.com/enews/121399_respect.html

     * THE LATEST FROM STRATEGYWEEK.COM
     In the early days of the internet, advertising
     meant a banner ad. Webmasters slapped them up
     on any halfway relevant site and hoped surfers
     would click. Most didn't. The ads weren't reaching
     out to grab the customers. But you can hit customers
     where they live -- find out how with Kevin O'Connor,
     the CEO of DoubleClick, CLICK:
     http://www.emarketer.com/enews/clan.html
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      * NEWS FROM AROUND THE NET
    _______________________________________________________
     - U.S. TAKES AIM AT "DIGITAL DIVIDE"
     Flanked by business leaders, including AT&T's
     Michael Armstrong and AOL's Steve Case, last
     Thursday President Clinton urged federal agencies
     to "slam shut the digital divide" and make computers
     and the internet as common as the telephone for
     all Americans. The Commerce Department report,
     "Falling through the Net," showed that in 1997
     20% of whites were connected to the internet, but
     only 7.7% of black families and 8.7% of Hispanic
     families were connected. CLICK: MSNBC
     http://www.msnbc.com/news/344607.asp

     - COPYRIGHT DECISION THREATENS FREEDOM TO LINK
     Anyone who understands the basic workings of the
     internet has to be worried about the decision
     by a federal judge in Utah to temporarily bar
     the posting of internet addresses to sites with
     pirated copies of a disputed Mormon Church text.
     Supporters say Judge Tena Campbell is upholding
     copyright laws. Critics argue that the action sets
     a dangerous precedent that could inhibit one of
     the most fundamental features of the internet.
     "If that decision ultimately holds up, then
     linking is definitely dead," Jeffrey Kuester,
     a copyright lawyer, told the Times. "Without
     linking, there is no web." CLICK: New York
     Times (Reg. req'd)
     http://www.nytimes.com/library/tech/99/12/cyber/cyberlaw/10law.html

     - ONLINE PRIVACY PROTECTION GETS INTERNATIONAL
      RULES
     The Organization for Economic Co-operation and
     Development (OECD) issued a new set of guidelines
     late last week. By improving international
     consumer confidence in online transactions, the
     rules are designed to promote e-commerce trade and
     development. The U.S. Federal Trade Commission
     (FTC) was one of 29 international government
     organizations that worked to forge the guidelines.
     "Online shoppers should be afforded effective
     protection that is not less than protection afforded
     offline," said an agency release. The principles
     are not legally binding, but do provide a blueprint
     for governments to use in formulating protections.
     CLICK: E-Commerce Times
     http://www.ecommercetimes.com/news/articles/991210-5.shtml

     - VA LINUX ROCKETS ON DEBUT
     The first-day IPO record stood for over a year,
     but on Thursday of last week shares of VA Linux
     Systems (LNUX) broke the record set by theglobe.com
     in November '98. After climbing to 320 shortly
     after it began trading, the company that provides
     products and services for the Linux operating system
     ended the day 690% up at slightly over 239. Theglobe.com,
     the previous most successful debut, gained 605% in
     its first day of trading. CLICK: CNNfn
     http://www.cnnfn.com/1999/12/09/technology/linux/

     - eBAY SAYS LAWS DISCOURAGE MONITORING
     Is there more than madness behind eBay's badness?
     Anyone who has watched the giant auction site stumble
     through repeated embarrassing revelations -- from
     selling slaves to guns to marijuana to human organs
     -- has to wonder. But Brad Handler, counsel for eBay,
     told the New York Times that the Digital Millennium
     Copyright Act of 1998 is the cause. He says that
     under the law, monitoring transactions would leave
     the site open to lawsuits -- so it doesn't. Companies
     are protected from liability if they are not aware
     what it is going on on their sites. eBull. What
     happened to "Ignorance is no excuse"? CLICK: New
     York Times (Reg. req'd)
     http://www.nytimes.com/library/tech/99/12/cyber/articles/10ebay.html

     - MADE-TO-ORDER eCOMMERCE COULD BE THE KEY
      TO SUCCESS
     According to the Wall Street Journal's John Dodge,
     Burger King may have been ten years early with their
     line, "Special orders don't upset us," because it
     could be become a mantra for online service. A
     growing number of e-commerce sites are offering
     customized products and services to attract and
     hold on to customers. Sites as diverse as Reflect.com,
     a women's beauty site, to Chipshot.com, which sells
     golf clubs, are singing the "Have it your way"
     jingle to stand out from the competition. CLICK:
     WSJ.com (Sub. req'd)
     http://interactive.wsj.com/articles/SB944500374208648976.htm
    ===============advertisement===========================
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    ====================================================
     - WHERE CAN eCOMMERCE CUSTOMERS GO TO COMPLAIN?
     It could be the Achilles' heel of e-commerce.
     While e-tailers may have more selection and
     lower prices -- they don't have stores where it
     is easy to return merchandise to or seek redress.
     "I was jerked around," said an e-customer
     interviewed by C/NET, who didn't get an expected
     delivery. "They didn't return my phone calls,
     they didn't call me back, the whole thing was
     so, so frustrating." CLICK: C/NET

    http://news.cnet.com/news/0-1007-200-1485107.html?tag=st.ne.1002.bgif?st.ne.fd.gif.k

     - A DOSE OF REALITY
     Why are online pharmacies looking so poorly?
     After all, as the Economist notes, "Pills are
     small, light and pricey. Purchasers do not need
     to touch them or try them on. Getting them from
     pharmaceutical company to consumer, via wholesaler,
     distributor and pharmacy is expensive. Sick
     people are reluctant to queue in a shop, or to
     discuss their herpes in public. So hurrah for the
     Internet, which cuts out middlemen, saves costs
     and eliminates the trudge down to the local drug
     store." Yet the category is suddenly poison. Share
     prices have halved. Business 2.0 recently called
     drugstore.com "one of the ten least-trusted sites"
     online, and Forrester analysts reportedly refer
     to the segment as "drugstore-dot-toast." CLICK:
     Economist
     http://www.economist.com/editorial/freeforall/current/index_wb2916.html

     - SKAKEOUT AHEAD
     Dot-com's are spending a bundle to drive customers
     to their sites this holiday season, but after the
     last note of "Jingle Bells" fades, bells may begin
     tolling for the e-commerce companies that didn't
     "ring up" big sales numbers. InteractiveWeek says
     that while web stocks won't necessarily decline,
     as many as three-quarters of today's public and
     private internet firms may be acquired by rivals
     or forced out of business in the early months of
     the new millennium. CLICK: InteractiveWeek
     http://www.zdnet.com/intweek/stories/news/0,4164,2403659,00.html

     - WHITHER THE BANNER?
     The debate is almost as old as the web, but
     since no one has resolved it rages on. Business 2.0
     asked two online marketing pros -- Scott Heiferman
     of the popular bulletin board bannerssuck.com
     and Michael Lubell, marketing director for WinStar
     Interactive -- the vexing question: "If banner ads suck,
     why can't we get rid of them?" CLICK: Business 2.0
     http://www.business2.com/articles/1999/12/content/market_2.html

     - THE EMERGENCE OF THE WIRELESS WEB
     Finally moving from hype to mainstream, mobile data
     communications products are about to become real.
     Richard Shaffer of Fortune says, "Your next computer
     probably won't be a computer. It'll be a phone, an
     organizer, or a pager. You'll use it for communications:
     to read e-mail on the go, to find the nearest gas
     station, to check your bank balance, to buy groceries.
     And it will connect to the Internet wirelessly."
     For a good introduction to the next web wave, CLICK:
     Fortune
     http://www.pathfinder.com/fortune/technology/shaffer/1999/12/20/

     * 2000 TRENDS
     Every year about this time, major publications try
     to see into the future. Fueled by Millennium Mania,
     the activity is particularly frenzied this year. But
     they are fun, thought-provoking articles, so now through
     the end of the year eMarketer will round them up for you.

     - TEN TRENDS 2000
     Webmarketers will find these predictions exciting.
     Half of them -- including the first four -- have to
     do with the internet, and the subjects are near and
     dear: online retailing, B2B, personalization, access
     and hackers. As Red Herring says, "Our more highfalutin
     trends describe how the technology industry, the
     businesses that technology touches, the entire economy,
     and even politics are changing." CLICK: Red Herring
     http://www.redherring.com/mag/issue73/news-fea-trends-home.html
    ===============advertisement===========================
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    =================================================
      BizBits
    ___________________________________________________
      * BIZBITS HOMEPAGE IS AT:
      http://www.emarketer.com/enews/bizbit_121399.html

     - VIRUS NO JOKE
     David Lee Smith, the man who created the Melissa
     virus, the most wide-spread, disruptive and costly
     computer virus in history, pleaded guilty to state
     and federal charges -- but insisted he had "no
     idea" that he would cause $80 million in damages.
     He claimed his only intent was to circulate "a
     harmless, joke message." Ha, ha? Uh, uh.

     - "I WANT MY METV!"
     In a demonstration hailed as "hastening the convergence
     of the web, PCs and television," MeTV.com introduced
     the first internet direct-to-PC/TV movies-on-demand
     pay-per-view service at Streaming Media West. The
     technology delivers broadcast quality, full-screen
     movies to a 4-inch PC video window, then -- using
     a patent-pending wireless transmitter/decoder process
     -- sends movies from the PC to any television set
     within 150 feet. "MeTV.com offers what you want to
     watch, when you want to watch it," says the company's
     Martin French.

     - AD-ING IT UP
     According to Robert Coen, Interpublic Group's ad
     prognosticator, driven by dot-com spending, election
     campaigns and the Summer Olympics, advertising
     spending in the U.S. will grow 8.3% to $233 billion
     in 2000. "New technologies are helping all media,"
     he says. Online he predicts that advertising will
     rise 75% next year to $3.2 billion.

     - AD-ING HIGHER ONLINE
     According to eMarketer's 1999 eAdvertising Report,
     Volume II -- which was released just last week --
     U.S. web advertising spending will grow from $3.1
     billion this year to $4.82 billion in 2000 and
     continue climbing to $13.3 billion by 2003.

     - AGENCY.COM IPO SOCKO
     Agency.com (ACOM) delayed its IPO by a week and
     doubled its price. Shares rose to $92.50 when it
     went on sale Thursday -- up 256% from its initial
     offering price. It ended the first day of trading
     at $76 per share with 8 million shares traded. That's
     192% over its $26 opening level and gives the online ad
     company a market capitalization of nearly $2.6 billion.
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     - ADVERTISING PLAYS
     The Wall Street Journal Interactive Edition will
     kickoff its network TV campaign during Super Bowl
     XXXIV. The 30-second spot is designed to create
     awareness and brand recognition. The campaign --
     begun in the second half of 1999 by WSJ.com -- has
     already resulted in a doubling of new subscription
     orders in the fourth quarter of 1999.

     - WSJ.COM SNEAKS INTO THE BLACK
     Editor & Publisher reported that the Wall Street
     Journal Interactive Edition, the nation's only
     subscription-based website for a large newspaper,
     has turned a monthly profit for the first time.
     Actually, the milestone occurred in September, but
     Tom Baker, WSJ.com's GM told E&P that they didn't
     report it because "we didn't want everybody to assume
     we were into the black permanently." The site, launched
     April 1996, now has over 330,000 subscribers.

     - NFL TACKLES CYBERSQUATTER
     Moving quickly on the heels of the Anti-Cybersquatting
     Consumer Protection Act signed by President Clinton
     last week, the National Football League filed suit
     against the operator of nfltoday.com, nfltoday.net
     and nfltoday.org -- sites which offer gambling tips
     on pro football games. The league is seeking to bar
     the owner from using the NFL or associating it in
     any way -- plus it is seeking the usual "unspecified
     damages" and wants the domain addresses transferred
     to its possession. No fumbling around.

     - GO ONLINE, eYANKEE!
     Nobody ever accused the Yankee Group of being dumb.
     As the research and consulting firm approaches its
     30th anniversary, it is expanding its ability to
     serve clients in the new e-business economy. "Our
     clients are facing the most significant economic
     transformation since the industrial revolution.
     All business will be e-business in the new millennium,
     so we're structuring our existing planning services
     around the globe and developing new services to
     provide all the critical tools business leaders
     will need to manage this evolution," says new
     CEO Berge Ayvazian.

     - eCONSULTING eXPLODING
     The future looks rosy. According to the Kennedy
     Information Group, the e-consulting market will
     reach $28 billion in revenue by 2003. "eCommerce
     has all the makings of a windfall for consultants,"
     says Tim Bourgeois of KIG. "Organizations facing
     massive changes in the face of e-commerce require
     consultants with vision and ideas on how e-commerce
     is emerging, what it may look like in the future,
     and how to implement solutions that will capitalize
     on the trends." Who's got the e-crystal ball?

     - ELEVES TAKE IT IN THE NECK
     This week eMarketer features the Ten Top Toy Store
     Sites, and forecasts predict red-hot toy sales both
     online and off this holiday season. So why did Hasbro,
     the second-largest toy maker in the U.S., announce
     it was cutting 2,200 jobs -- 19% of its workforce --
     last week? Say it ain't so, Santa.

     - A SIGN OF THE CHANGING TIMES
     Moving from the standard of print to the action
     of streaming media, Christopher Neimeth, senior VP
     at The New York Times Company digital unit, was
     named President and CEO of Real Media. An internet
     industry pioneer, Mr. Neimeth founded Grey Interactive
     and The New York Times on the Web. "Chris Neimeth is
     practically a brand unto himself in the new media
     industry," says Dave Morgan, Real Media chairman.
     Things -- including job positions -- change fast online.

     - GOOD NEWS: eBAY OUT ONLY AN HOUR
     The billion-dollar auction site goes offline so
     often that outages aren't really news. Users must
     see them as inevitable as rain storms on garage
     sales. So last week eBay managed to make new by going
     off and coming back on in near-record time. Tuesday
     eBay suffered a one-hour outage, just a day after
     launching 23 new local auction sites. That's better
     than last month when the site had four outages in
     five days. It's a good thing Pokemon cards have
     a long shelf life.

     - IS BARTER BETTER?
     As civilization goes, cash is a fairly new concept.
     But barter is, well, almost as old as time. And now
     Kleiner Perkins Caufield & Byers, which has funded
     leading-edge internet firms @Home, Excite, AOL and
     Healtheon, is betting that it's barter time again.
     According to sources the firm is backing a B2B-barter
     play code-named Doublebill. Another new e-barter
     firm, BarterTrust.com, is funded by VCs Vector
     Capital, El Dorado and Draper Richards. Despite
     the excitement for barter operations, however,
     C/NET reports that the stock of Ubarter.com, which
     began in 1996, is languishing in single digits.
     Time to trade up?

     - MURDOCH PUTS MONEY WHERE MOUTH IS
     Long-time web curmudgeon Rupert Murdoch spoke at
     Eton last week and waxed eloquent on the opportunities
     presented by the internet. This week he showed he
     wasn't just paying lip service to e-commerce. His
     News Corp announced that it was making a $1 billion
     investment in Healtheon/WebMD. Reportedly, News Corp
     will promote the healthcare site's services through
     its many media outlets.

     - ALL WORK AND NO SHOPPING MAKES JACK
      AN UNCONNECTED BOY
     Tracking the buying habits of shoppers on its more
     than 400 affiliate merchant sites, LinkShare found
     that more than 88% of all online purchases in November
     were made on weekdays. In fact, over 52% were made
     on Tuesdays and Wednesdays. The explanation? Workers
     are taking advantage of high-speed internet connections
     at the office to do their shopping chores. The study
     also found that shoppers were spending less time
     browsing and more time buying. Probably don't want
     the boss to catch 'em.

     For more on the stories above, see BizBits:
     http://www.emarketer.com/enews/bizbit_121399.html
    ===============advertisement===========================
     E-COMMERCE CONSUMERS: WHAT, WHERE AND WHY THEY BUY
     12 Essential Research Reports now available from
                THE INDUSTRY STANDARD.
     Get a detailed analysis of the e-commerce trends
     driving consumer purchases in the Internet Economy.
     Topics include: Online Investing, Online Travel,
     Women Online, The Kids’ Market and Online Privacy.
     All 12 reports available for immediate download at:
     http://www.thestandard.com/research/store/odyssey/
    ===================================================
     E-COMMERCE TIMES
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     * Daily updates on what's happening in e-commerce:
     http://www.emarketer.com/enews/ecomtim.html
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     CLICKZ
    ___________________________________________________
     * Daily insights and opinions from industry insiders:
     http://www.emarketer.com/enews/clickz.html
    ___________________________________________________

     * INTERNATIONAL eNEWS
    ___________________________________________________
     Weekly wrap up from around the world wide web:
      - Instead of AOL, Brazilians Get Samba
      - U.S. Sites Top European Charts
      - Europe Goes Web Crazy
      - British Telecom Offers Flat-Rate Net Fees
      - Web-based Shopping Set for Massive UK Growth
      - U.K. Health Care Goes Online
      - Police Raids Across Britain in Child Porn Probe
      - Sex and Chips Lose Out to Computers in U.K.
      - U.K. Firm Loses Domain Name Battle
      - Polish Businesses Eager to Utilise Internet
      - Internet Domain to Be Assigned for Palestinian
       Territory
      - Web Portals Opening Doors to Asian Market
      - Free Internet Access Launch in Singapore
       Spurs Rivals
      - In South Korea Investors Snap Up Stock in
       Telecom and Web Firms
      - Internet Euphoria Hits Thai Stocks
      - Sony Will Enter Internet Banking in 2001,
       Targeting Japanese Individuals
      - Website to Help Australian Aboriginals Gain
       Equal Footing
      For stories and links to articles, CLICK:
      http://www.emarketer.com/enews/enews_intere69.html
    ===============position===========================
        eMARKETER RESEARCH ANALYST OPENING
     eMarketer is looking for writers to author
     statistical reports about the retail and business-to-
     business(B2B) aspects of e-commerce. As an eMarketer
     analyst, you aggregate, filter, organize and analyze
     data from hundreds of published research sources. You
     also build and maintain eMarketer's NetStats™ model
     (proprietary database). The position involves contact
     with the industry and general media press. If you are
     interested, send your resume and a cover note to:
     mailto:gramsey@emarketer.com or fax: 212-777-1172.
    ===================================================

     * ePOLL
    _____________________________________________________
     * THIS WEEK'S QUESTION:
       Mobile, hand-held internet access will never
       catch on in the U.S.:
      	 __ Strongly agree
       	 __ Somewhat agree
       	 __ Strongly disagree
       	 __ Somewhat disagree
       	 __ No opinion

     * GIVE US YOUR OPINION AT:
     http://www.emarketer.com/estats/epoll_alone.html

     * LAST WEEK'S RESULTS:
       Which presidential candidate will benefit the
       most from the internet?
         27% Al Gore
    	 15% George W. Bush
    	 12% Bill Bradley
    	 37% John McCain
    	 09% None of the above
    _______________________________________________________
     ADVERTISING INFORMATION:
     Contact Cybereps -- Your Online Ad Sales Force
     EAST COAST: Crystal Burgos -- 212-616-5865
     mailto:crystal@cybereps.com
     Patricia Sheppard -- 415-289-5040
     mailto:pat@cybereps.com
     WEST COAST: Zoe Sexton -- 415-289-5040
     mailto:zoe@cybereps.com
     Kim O'Connor -- 415-289-5040
     mailto:kim@cybereps.com
     MIDWEST: Brian Weber -- 773-244-1600
     mailto:bweber@cybereps.com
     Shailah Menda -- 415-289-5040
     mailto:shailah@cybereps.com

     QUESTIONS OR COMMENTS ON THE NEWSLETTER:
     Sam Alfstad, editor
     mailto:salfstad@emarketer.com

     PRESS INQUIRIES OR NEWS RELEASES:
     Gary Galati, communications director
     mailto:ggalati@emarketer.com

     eMarketer is located at:
     821 Broadway
     New York, NY 10003
     212-677-6300

     All rights reserved. (c) 1999 e-land, inc.
    ______________________________________________________
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