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Subject: eMarketer Newsletter No. 50, 1999
Date: Mon, 13 Dec 1999 15:21:31 -0600
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           **eMarketer Newsletter**
      "The Authority On Business Online"

  ******************
  TOP 10 TOY STORES
  and eCOMMERCE and
  THE ENVIRONMENT
  ******************

  Issue No. 50, 1999
  News from eMarketer  http://www.emarketer.com

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================================================
               14 December 1999
eStats
  * Facing Up to Online Fraud
  * Explosive eRetail Growth in UK
  * Web's Convenience an Advantage
   to Business Women
  * 9 Million Homes with DSL by 2003
  * New eAdvertising Report
eNews
  * The Top 10 Online Toy Stores
  * Traffic to Toy Websites Double
   Last Year
  * Trouble in eToyland
  * Online Holiday Shopping: Blowing
   Hot and Cold
  * Web Ad Spending Will Increase 329%
   to $13.3 Billion by 2003
  * Ten Steps to Make eCommerce More
   Eco-friendly
  * Internet and eCommerce Unleash Major
   Environmental and Energy Savings
  * E Gets No Respect
  * The Latest from StrategyWeek.com
   Kevin O'Connor Interview
News from Around the Net
  - U.S. Takes Aim at "Digital Divide"
  - Copyright Decision Threatens Freedom
   to Link
  - Online Privacy Protection Gets
   International Rules
  - VA Linux Rockets on Debut
  - eBay Says Law Discourages Auction
   Monitoring
  - Made-to-Order eCommerce Could Be
   the Key to Success
  - Where Can eCommerce Customers Go
   to Complain?
  - A Dose of Reality
  - Shakeout Ahead
  - Whither the Banner?
  - The Emergence of the Wireless Web
  * 2000 Trends
  - Ten Trends 2000
BizBits
  - Virus No Joke
  - "I Want My MeTV!"
  - Ad-ing It Up
  - Ad-ing Higher Online
  - Agency.com IPO Socko
  - Advertising Plays
  - WSJ.com Sneaks Into the Black
  - NFL Tackles Cybersquatter
  - Go Online, eYankee!
  - eConsulting eXploding
  - Elves Take It In the Neck
  - A Sign of the Changing Times
  - Good News: eBay Only Out an Hour
  - Is Barter Better?
  - Murdoch Puts Money Where Mouth Is
  - All Work and No Shopping Makes Jack
   an Unconnected Boy
E-Commerce Times
  * Daily news flashes and updates
ClickZ Insider Reports
  * Daily opinions, insights and tips
International eNews
  * Global e-news of the week
ePoll Results
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  eStats
_____________________________________________________
 * FACING UP TO FRAUD ONLINE
 Three-quarters of online merchants are concerned
 about credit card fraud, according to a recent
 survey of more than 100 online businesses. The
 study, conducted by CyberSource, also revealed
 that despite these concerns a significant 41%
 of merchants do not realize that they are
 financially responsible for fraud. The merchants
 polled estimated that approximately 5% of total
 online transactions are fraudulent and 72% of
 them thought that online sales would increase
 if shoppers were not concerned about it. The
 most common form of online fraud is stolen
 credit cards followed by use of false identities,
 which includes posing as the owner of another's
 card. FOR BIG PIE CHARTS AND MORE, CLICK:
 http://www.emarketer.com/estats/121099_fraud.html

 * EXPLOSIVE eRETAIL GROWTH IN U.K.
 Verdict Research predicts online consumer
 spending in the UK will grow over 1,100%
 between 1999 and 2004. Current-year spending
 of $943 million will reach $12 billion by
 2004. It will still be only 3.05% of total
 retail spending, up from a current .29%.
 The largest growth will occur in the computer
 software sector with over a third of the
 items being purchased online. FOR GRAPHS
 AND MORE, CLICK:
 http://www.emarketer.com/estats/121099_uk.html

 * WEB'S CONVENIENCE AN ADVANTAGE TO
  BUSINESS WOMEN
 Business women are frequent net users,
 so says the National Foundation for Women
 Business Owners (NFWBO). According to their
 new report, entitled "Women Business Owners
 as Consumers: Transforming the Marketplace,"
 60% of US business women are online often.
 Women business owners, moreover, differ in
 their shopping habits from women employees.
 Women entrepreneurs buy more online: 57%
 compared to 40% of women employees have
 bought products or services online. FOR
 GRAPH AND MORE, CLICK:
 http://www.emarketer.com/estats/120899_buswomen.html

 * 9 MILLION HOMES WITH DSL BY 2003
 According to IDC, the market for Digital
 Subscriber Lines (DSL) is getting ready for
 a big surge forward. Starting from a small
 installed base of 50,000 in 1998, US households
 will adopt these lines at an increasing pace,
 reaching 9.3 million in 2003. This equals a
 220% Cumulative Average Growth Rate(CAGR).
 Quite clearly, residences are leading the way
 in DSL adoption. "Work-at-home users as well
 as power users are quickly becoming frustrated
 with slow dial-up speeds," said Amy Harris,
 research analyst for IDC. FOR GRAPHS AND MORE,
 CLICK:
 http://www.emarketer.com/estats/120799_dsl.html

 * NEW eADVERTISING REPORT RELEASED!
 Presented by Advertising Age -- published by
 eMarketer -- Volume II of the eAd Report gives
 a comprehensive overview of advertising online
 and details key marketing trends that you need
 to understand to succeed online. eMarketer gathers
 information and data from hundreds of authoritative
 sources then aggregates, filters and organizes the
 data into 187 pages and 305 easy-to-read charts
 and graphs. FOR A FREE PREVIEW, CLICK:
 http://www.emarketer.com/estats/sell_ead2.html

 * THE DEFINITIVE GUIDE TO WHO'S ONLINE
     IN THE US -- AND WHAT THEY DO
 It's eMarketer's new eUser & Usage Report,
 179 pages and 305 charts and graphs packed
 with statistical profiles for all US internet
 users. It's a  "portrait of the internet." Whatever
 demographic info you need -- age, gender,
 income, occupation, marital status, household
 size, race or ethnicity -- it's there.
 CLICK FOR FREE PREVIEW:
 http://www.emarketer.com/estats/sell_euu.html
 See all the eMarketer Online Business Reports:
 https://secure.e-land.com/order_gen.html

 * PREVIEW THE eGLOBAL REPORT --
    "THE ATLAS OF THE INTERNET"
 At 212 pages and with 336 charts, tables and
 graphs, the eGlobal Report provides a wealth of
 business-critical information about the internet
 and e-commerce development -- for every region and
 corner of the globe, from Argentina to Zimbabwe.
 It puts the whole world web at your fingertips.
 FREE SNEAK PREVIEW:
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  eNews
_______________________________________________________
 * THE TOP TOY STORES ONLINE
 Hohoho! It's that time of the year. Everybody
 is shopping for toys. And where is the best place
 to shop online for Pokemon and Nintendo 64?
 eMarketer braved the virtual toy aisles to
 find out. One thing is certain -- selling toys
 online is a serious business. No expense has
 been spared this holiday season to pump up the
 online toy market with bigger sites, bigger
 advertising budgets and better deals. See who
 we rated the top toy seller online -- CLICK:
 http://www.emarketer.com/elist/t10ty_lead.html

 * TRAFFIC TO TOY SITES DOUBLE LAST YEAR
 Last week Media Metrix released its first
 "Year-To-Year Comparisons for Holiday Shopping"
 and found that during the week of Thanksgiving
 bricks-and-mortar websites increased their traffic
 45% over last year -- and toy websites increased
 99% from year to year. This week they jumped
 even more. MORE:
 http://www.emarketer.com/enews/121399_toys.html

 * TROUBLE IN eTOYLAND
 In a dispute that has many Europeans and free-
 interneters protesting, eToys, the U.S. online
 toy store -- valued at some $6 billion -- went
 to court in Los Angeles to close down a small
 art site, etoy.com, operated by a group of
 Europeans that has created anti-corporate art
 projects since 1994. eToys won, and now a major
 boycott is threatened. MORE:
 http://www.emarketer.com/enews/121399_etoys.html

 * ONLINE HOLIDAY SHOPPING: BLOWING HOT
  AND COLD
 This year's online shopping season not only has
 something for everyone -- already everyone seems
 to have a different opinion on whether or not it
 is going to be a success. An icy report from
 Jupiter Communications says, "Bah, humbug!" While
 new data from PC Data indicates that shoppers
 are "turning up the heat." MORE:
 http://www.emarketer.com/enews/121399_bahyah.html
===============advertisement=======================
             DO YOU GET IT?
 Do you love BUSINESS 2.0?
 Then catch our upcoming email newsletter --
 THE BUSINESS 2.0 LINEUP. This newsletter will
 draw your attention to select online articles
 from each month's issue. To subscribe, sign up at:
 http://www.business2.com
===================================================
 * WEB AD SPENDING WILL INCREASE 329% TO
 $13.3 BILLION BY 2003
 According to eMarketer's newly released 1999
 eAdvertising Report, Volume II -- presented by
 Advertising Age -- U.S. web advertising spending
 will grow from $3.1 billion this year to $4.82
 billion in 2000 and $13.3 billion by 2003. While
 that may sound like a lot, it will only represent
 4.7% of the total ad media spending for that year.
 MORE:
 http://www.emarketer.com/enews/121399_xx.html

 * 10 STEPS TO MAKE eCOMMERCE MORE
  ECO-FRIENDLY
 On the cusp of the new millennium, as the world
 giddily prepares to enter the Century of the
 Internet and a world of "e-commerce everywhere,"
 Nevin Cohen, eMarketer's global analyst, reminds us
 that all this virtual activity may profoundly affect
 the future of the physical environment -- for better
 and for worse. Fortunately, he recommends ten easy
 ways you can conduct your e-business to make it
 better. MORE:
 http://www.emarketer.com/enews/121399_green.html

 * INTERNET AND eCOMMERCE UNLEASH MAJOR
 ENVIRONMENTAL AND ENERGY SAVINGS
 In related news, Cool-Companies.org, the official
 site of the Center for Energy & Climate Solutions,
 just released a study which shows how the emerging
 New Economy created by the internet is producing
 more than just a business revolution -- it is
 also generating enormous environmental benefits.
 See the benefits e-commerce can bring to the
 environment, CLICK:
 http://www.emarketer.com/enews/121399_cool.html

 * E GETS NO RESPECT
 Last week, when the Financial Times announced
 this year's selections as the "World's Most Respected
 Companies," Rodney Dangerfield didn't make the list.
 Of course, neither did any internet companies -- or
 a single woman. General Electric and Microsoft topped
 the company list. Fittingly, Jack Welch and Bill Gates
 headed the accompanying list of the "World's Most
 Respected Business Leaders." MORE:
 http://www.emarketer.com/enews/121399_respect.html

 * THE LATEST FROM STRATEGYWEEK.COM
 In the early days of the internet, advertising
 meant a banner ad. Webmasters slapped them up
 on any halfway relevant site and hoped surfers
 would click. Most didn't. The ads weren't reaching
 out to grab the customers. But you can hit customers
 where they live -- find out how with Kevin O'Connor,
 the CEO of DoubleClick, CLICK:
 http://www.emarketer.com/enews/clan.html
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  * NEWS FROM AROUND THE NET
_______________________________________________________
 - U.S. TAKES AIM AT "DIGITAL DIVIDE"
 Flanked by business leaders, including AT&T's
 Michael Armstrong and AOL's Steve Case, last
 Thursday President Clinton urged federal agencies
 to "slam shut the digital divide" and make computers
 and the internet as common as the telephone for
 all Americans. The Commerce Department report,
 "Falling through the Net," showed that in 1997
 20% of whites were connected to the internet, but
 only 7.7% of black families and 8.7% of Hispanic
 families were connected. CLICK: MSNBC
 http://www.msnbc.com/news/344607.asp

 - COPYRIGHT DECISION THREATENS FREEDOM TO LINK
 Anyone who understands the basic workings of the
 internet has to be worried about the decision
 by a federal judge in Utah to temporarily bar
 the posting of internet addresses to sites with
 pirated copies of a disputed Mormon Church text.
 Supporters say Judge Tena Campbell is upholding
 copyright laws. Critics argue that the action sets
 a dangerous precedent that could inhibit one of
 the most fundamental features of the internet.
 "If that decision ultimately holds up, then
 linking is definitely dead," Jeffrey Kuester,
 a copyright lawyer, told the Times. "Without
 linking, there is no web." CLICK: New York
 Times (Reg. req'd)
 http://www.nytimes.com/library/tech/99/12/cyber/cyberlaw/10law.html

 - ONLINE PRIVACY PROTECTION GETS INTERNATIONAL
  RULES
 The Organization for Economic Co-operation and
 Development (OECD) issued a new set of guidelines
 late last week. By improving international
 consumer confidence in online transactions, the
 rules are designed to promote e-commerce trade and
 development. The U.S. Federal Trade Commission
 (FTC) was one of 29 international government
 organizations that worked to forge the guidelines.
 "Online shoppers should be afforded effective
 protection that is not less than protection afforded
 offline," said an agency release. The principles
 are not legally binding, but do provide a blueprint
 for governments to use in formulating protections.
 CLICK: E-Commerce Times
 http://www.ecommercetimes.com/news/articles/991210-5.shtml

 - VA LINUX ROCKETS ON DEBUT
 The first-day IPO record stood for over a year,
 but on Thursday of last week shares of VA Linux
 Systems (LNUX) broke the record set by theglobe.com
 in November '98. After climbing to 320 shortly
 after it began trading, the company that provides
 products and services for the Linux operating system
 ended the day 690% up at slightly over 239. Theglobe.com,
 the previous most successful debut, gained 605% in
 its first day of trading. CLICK: CNNfn
 http://www.cnnfn.com/1999/12/09/technology/linux/

 - eBAY SAYS LAWS DISCOURAGE MONITORING
 Is there more than madness behind eBay's badness?
 Anyone who has watched the giant auction site stumble
 through repeated embarrassing revelations -- from
 selling slaves to guns to marijuana to human organs
 -- has to wonder. But Brad Handler, counsel for eBay,
 told the New York Times that the Digital Millennium
 Copyright Act of 1998 is the cause. He says that
 under the law, monitoring transactions would leave
 the site open to lawsuits -- so it doesn't. Companies
 are protected from liability if they are not aware
 what it is going on on their sites. eBull. What
 happened to "Ignorance is no excuse"? CLICK: New
 York Times (Reg. req'd)
 http://www.nytimes.com/library/tech/99/12/cyber/articles/10ebay.html

 - MADE-TO-ORDER eCOMMERCE COULD BE THE KEY
  TO SUCCESS
 According to the Wall Street Journal's John Dodge,
 Burger King may have been ten years early with their
 line, "Special orders don't upset us," because it
 could be become a mantra for online service. A
 growing number of e-commerce sites are offering
 customized products and services to attract and
 hold on to customers. Sites as diverse as Reflect.com,
 a women's beauty site, to Chipshot.com, which sells
 golf clubs, are singing the "Have it your way"
 jingle to stand out from the competition. CLICK:
 WSJ.com (Sub. req'd)
 http://interactive.wsj.com/articles/SB944500374208648976.htm
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====================================================
 - WHERE CAN eCOMMERCE CUSTOMERS GO TO COMPLAIN?
 It could be the Achilles' heel of e-commerce.
 While e-tailers may have more selection and
 lower prices -- they don't have stores where it
 is easy to return merchandise to or seek redress.
 "I was jerked around," said an e-customer
 interviewed by C/NET, who didn't get an expected
 delivery. "They didn't return my phone calls,
 they didn't call me back, the whole thing was
 so, so frustrating." CLICK: C/NET

http://news.cnet.com/news/0-1007-200-1485107.html?tag=st.ne.1002.bgif?st.ne.fd.gif.k

 - A DOSE OF REALITY
 Why are online pharmacies looking so poorly?
 After all, as the Economist notes, "Pills are
 small, light and pricey. Purchasers do not need
 to touch them or try them on. Getting them from
 pharmaceutical company to consumer, via wholesaler,
 distributor and pharmacy is expensive. Sick
 people are reluctant to queue in a shop, or to
 discuss their herpes in public. So hurrah for the
 Internet, which cuts out middlemen, saves costs
 and eliminates the trudge down to the local drug
 store." Yet the category is suddenly poison. Share
 prices have halved. Business 2.0 recently called
 drugstore.com "one of the ten least-trusted sites"
 online, and Forrester analysts reportedly refer
 to the segment as "drugstore-dot-toast." CLICK:
 Economist
 http://www.economist.com/editorial/freeforall/current/index_wb2916.html

 - SKAKEOUT AHEAD
 Dot-com's are spending a bundle to drive customers
 to their sites this holiday season, but after the
 last note of "Jingle Bells" fades, bells may begin
 tolling for the e-commerce companies that didn't
 "ring up" big sales numbers. InteractiveWeek says
 that while web stocks won't necessarily decline,
 as many as three-quarters of today's public and
 private internet firms may be acquired by rivals
 or forced out of business in the early months of
 the new millennium. CLICK: InteractiveWeek
 http://www.zdnet.com/intweek/stories/news/0,4164,2403659,00.html

 - WHITHER THE BANNER?
 The debate is almost as old as the web, but
 since no one has resolved it rages on. Business 2.0
 asked two online marketing pros -- Scott Heiferman
 of the popular bulletin board bannerssuck.com
 and Michael Lubell, marketing director for WinStar
 Interactive -- the vexing question: "If banner ads suck,
 why can't we get rid of them?" CLICK: Business 2.0
 http://www.business2.com/articles/1999/12/content/market_2.html

 - THE EMERGENCE OF THE WIRELESS WEB
 Finally moving from hype to mainstream, mobile data
 communications products are about to become real.
 Richard Shaffer of Fortune says, "Your next computer
 probably won't be a computer. It'll be a phone, an
 organizer, or a pager. You'll use it for communications:
 to read e-mail on the go, to find the nearest gas
 station, to check your bank balance, to buy groceries.
 And it will connect to the Internet wirelessly."
 For a good introduction to the next web wave, CLICK:
 Fortune
 http://www.pathfinder.com/fortune/technology/shaffer/1999/12/20/

 * 2000 TRENDS
 Every year about this time, major publications try
 to see into the future. Fueled by Millennium Mania,
 the activity is particularly frenzied this year. But
 they are fun, thought-provoking articles, so now through
 the end of the year eMarketer will round them up for you.

 - TEN TRENDS 2000
 Webmarketers will find these predictions exciting.
 Half of them -- including the first four -- have to
 do with the internet, and the subjects are near and
 dear: online retailing, B2B, personalization, access
 and hackers. As Red Herring says, "Our more highfalutin
 trends describe how the technology industry, the
 businesses that technology touches, the entire economy,
 and even politics are changing." CLICK: Red Herring
 http://www.redherring.com/mag/issue73/news-fea-trends-home.html
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=================================================
  BizBits
___________________________________________________
  * BIZBITS HOMEPAGE IS AT:
  http://www.emarketer.com/enews/bizbit_121399.html

 - VIRUS NO JOKE
 David Lee Smith, the man who created the Melissa
 virus, the most wide-spread, disruptive and costly
 computer virus in history, pleaded guilty to state
 and federal charges -- but insisted he had "no
 idea" that he would cause $80 million in damages.
 He claimed his only intent was to circulate "a
 harmless, joke message." Ha, ha? Uh, uh.

 - "I WANT MY METV!"
 In a demonstration hailed as "hastening the convergence
 of the web, PCs and television," MeTV.com introduced
 the first internet direct-to-PC/TV movies-on-demand
 pay-per-view service at Streaming Media West. The
 technology delivers broadcast quality, full-screen
 movies to a 4-inch PC video window, then -- using
 a patent-pending wireless transmitter/decoder process
 -- sends movies from the PC to any television set
 within 150 feet. "MeTV.com offers what you want to
 watch, when you want to watch it," says the company's
 Martin French.

 - AD-ING IT UP
 According to Robert Coen, Interpublic Group's ad
 prognosticator, driven by dot-com spending, election
 campaigns and the Summer Olympics, advertising
 spending in the U.S. will grow 8.3% to $233 billion
 in 2000. "New technologies are helping all media,"
 he says. Online he predicts that advertising will
 rise 75% next year to $3.2 billion.

 - AD-ING HIGHER ONLINE
 According to eMarketer's 1999 eAdvertising Report,
 Volume II -- which was released just last week --
 U.S. web advertising spending will grow from $3.1
 billion this year to $4.82 billion in 2000 and
 continue climbing to $13.3 billion by 2003.

 - AGENCY.COM IPO SOCKO
 Agency.com (ACOM) delayed its IPO by a week and
 doubled its price. Shares rose to $92.50 when it
 went on sale Thursday -- up 256% from its initial
 offering price. It ended the first day of trading
 at $76 per share with 8 million shares traded. That's
 192% over its $26 opening level and gives the online ad
 company a market capitalization of nearly $2.6 billion.
===============advertisement===========================
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=================================================
 - ADVERTISING PLAYS
 The Wall Street Journal Interactive Edition will
 kickoff its network TV campaign during Super Bowl
 XXXIV. The 30-second spot is designed to create
 awareness and brand recognition. The campaign --
 begun in the second half of 1999 by WSJ.com -- has
 already resulted in a doubling of new subscription
 orders in the fourth quarter of 1999.

 - WSJ.COM SNEAKS INTO THE BLACK
 Editor & Publisher reported that the Wall Street
 Journal Interactive Edition, the nation's only
 subscription-based website for a large newspaper,
 has turned a monthly profit for the first time.
 Actually, the milestone occurred in September, but
 Tom Baker, WSJ.com's GM told E&P that they didn't
 report it because "we didn't want everybody to assume
 we were into the black permanently." The site, launched
 April 1996, now has over 330,000 subscribers.

 - NFL TACKLES CYBERSQUATTER
 Moving quickly on the heels of the Anti-Cybersquatting
 Consumer Protection Act signed by President Clinton
 last week, the National Football League filed suit
 against the operator of nfltoday.com, nfltoday.net
 and nfltoday.org -- sites which offer gambling tips
 on pro football games. The league is seeking to bar
 the owner from using the NFL or associating it in
 any way -- plus it is seeking the usual "unspecified
 damages" and wants the domain addresses transferred
 to its possession. No fumbling around.

 - GO ONLINE, eYANKEE!
 Nobody ever accused the Yankee Group of being dumb.
 As the research and consulting firm approaches its
 30th anniversary, it is expanding its ability to
 serve clients in the new e-business economy. "Our
 clients are facing the most significant economic
 transformation since the industrial revolution.
 All business will be e-business in the new millennium,
 so we're structuring our existing planning services
 around the globe and developing new services to
 provide all the critical tools business leaders
 will need to manage this evolution," says new
 CEO Berge Ayvazian.

 - eCONSULTING eXPLODING
 The future looks rosy. According to the Kennedy
 Information Group, the e-consulting market will
 reach $28 billion in revenue by 2003. "eCommerce
 has all the makings of a windfall for consultants,"
 says Tim Bourgeois of KIG. "Organizations facing
 massive changes in the face of e-commerce require
 consultants with vision and ideas on how e-commerce
 is emerging, what it may look like in the future,
 and how to implement solutions that will capitalize
 on the trends." Who's got the e-crystal ball?

 - ELEVES TAKE IT IN THE NECK
 This week eMarketer features the Ten Top Toy Store
 Sites, and forecasts predict red-hot toy sales both
 online and off this holiday season. So why did Hasbro,
 the second-largest toy maker in the U.S., announce
 it was cutting 2,200 jobs -- 19% of its workforce --
 last week? Say it ain't so, Santa.

 - A SIGN OF THE CHANGING TIMES
 Moving from the standard of print to the action
 of streaming media, Christopher Neimeth, senior VP
 at The New York Times Company digital unit, was
 named President and CEO of Real Media. An internet
 industry pioneer, Mr. Neimeth founded Grey Interactive
 and The New York Times on the Web. "Chris Neimeth is
 practically a brand unto himself in the new media
 industry," says Dave Morgan, Real Media chairman.
 Things -- including job positions -- change fast online.

 - GOOD NEWS: eBAY OUT ONLY AN HOUR
 The billion-dollar auction site goes offline so
 often that outages aren't really news. Users must
 see them as inevitable as rain storms on garage
 sales. So last week eBay managed to make new by going
 off and coming back on in near-record time. Tuesday
 eBay suffered a one-hour outage, just a day after
 launching 23 new local auction sites. That's better
 than last month when the site had four outages in
 five days. It's a good thing Pokemon cards have
 a long shelf life.

 - IS BARTER BETTER?
 As civilization goes, cash is a fairly new concept.
 But barter is, well, almost as old as time. And now
 Kleiner Perkins Caufield & Byers, which has funded
 leading-edge internet firms @Home, Excite, AOL and
 Healtheon, is betting that it's barter time again.
 According to sources the firm is backing a B2B-barter
 play code-named Doublebill. Another new e-barter
 firm, BarterTrust.com, is funded by VCs Vector
 Capital, El Dorado and Draper Richards. Despite
 the excitement for barter operations, however,
 C/NET reports that the stock of Ubarter.com, which
 began in 1996, is languishing in single digits.
 Time to trade up?

 - MURDOCH PUTS MONEY WHERE MOUTH IS
 Long-time web curmudgeon Rupert Murdoch spoke at
 Eton last week and waxed eloquent on the opportunities
 presented by the internet. This week he showed he
 wasn't just paying lip service to e-commerce. His
 News Corp announced that it was making a $1 billion
 investment in Healtheon/WebMD. Reportedly, News Corp
 will promote the healthcare site's services through
 its many media outlets.

 - ALL WORK AND NO SHOPPING MAKES JACK
  AN UNCONNECTED BOY
 Tracking the buying habits of shoppers on its more
 than 400 affiliate merchant sites, LinkShare found
 that more than 88% of all online purchases in November
 were made on weekdays. In fact, over 52% were made
 on Tuesdays and Wednesdays. The explanation? Workers
 are taking advantage of high-speed internet connections
 at the office to do their shopping chores. The study
 also found that shoppers were spending less time
 browsing and more time buying. Probably don't want
 the boss to catch 'em.

 For more on the stories above, see BizBits:
 http://www.emarketer.com/enews/bizbit_121399.html
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  - Instead of AOL, Brazilians Get Samba
  - U.S. Sites Top European Charts
  - Europe Goes Web Crazy
  - British Telecom Offers Flat-Rate Net Fees
  - Web-based Shopping Set for Massive UK Growth
  - U.K. Health Care Goes Online
  - Police Raids Across Britain in Child Porn Probe
  - Sex and Chips Lose Out to Computers in U.K.
  - U.K. Firm Loses Domain Name Battle
  - Polish Businesses Eager to Utilise Internet
  - Internet Domain to Be Assigned for Palestinian
   Territory
  - Web Portals Opening Doors to Asian Market
  - Free Internet Access Launch in Singapore
   Spurs Rivals
  - In South Korea Investors Snap Up Stock in
   Telecom and Web Firms
  - Internet Euphoria Hits Thai Stocks
  - Sony Will Enter Internet Banking in 2001,
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  - Website to Help Australian Aboriginals Gain
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===============position===========================
    eMARKETER RESEARCH ANALYST OPENING
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 interested, send your resume and a cover note to:
 mailto:gramsey@emarketer.com or fax: 212-777-1172.
===================================================

 * ePOLL
_____________________________________________________
 * THIS WEEK'S QUESTION:
   Mobile, hand-held internet access will never
   catch on in the U.S.:
  	 __ Strongly agree
   	 __ Somewhat agree
   	 __ Strongly disagree
   	 __ Somewhat disagree
   	 __ No opinion

 * GIVE US YOUR OPINION AT:
 http://www.emarketer.com/estats/epoll_alone.html

 * LAST WEEK'S RESULTS:
   Which presidential candidate will benefit the
   most from the internet?
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	 15% George W. Bush
	 12% Bill Bradley
	 37% John McCain
	 09% None of the above
_______________________________________________________
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