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Silicon Valley Breaking News
Mercury Center Breaking News

Posted at 3:18 p.m. PST Wednesday, December 15, 1999

Online toy store under virtual attack from Internet renegades

SANTA MONICA, Calif. (AP ) -- Online renegades banned from posting violent and obscene images on their etoy.com Web site are retaliating against the mainstream Internet toy store eToys.com that sued them.

Calling for an online sit-in, cyberspace writers at rtmark.com advocating on behalf of the etoy group said Wednesday that eToys' demonstrated the intentions of the new net elite: ``to turn the World Wide Web into their own private home-shopping network,'' when the company sued the European-based etoy.com.

 Last month, a Los Angeles County Superior Court judge issued a preliminary injunction against etoy.com, a group of Europeans, forcing them to stop using the etoy.com domain, or face a fine of up to US$10,000 per day.

 eToys.com sued the etoy.com group in September, claiming that the prominent Internet commerce Web site needed to protect its brand name and intellectual property, and ``to reduce the risk that our customers will be exposed to the hateful rhetoric and obscene images that defendants' have frequently displayed on their web site. ''

 rtmark's Web site on Wednesday said the visitors could click on links to cripple the eToys servers during the 10 days leading to Christmas, as well as pages providing detailed financial information about the company and a page of links to the dozen or so other groups calling for eToys' downfall.

 eToys, based in Santa Monica, Calif., is one of the top online stores for toys, video games, software, videos, books, music, and baby products.

   
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