by etoy, produced by u b e r m o r g e n

wrkshp 22//09//00

idea of the wrkshp 2nd day [max. 10 people]

to take the ideas from the first day and explore ways of taking them further
using multimedia and strategy. that is where tom rope is coming in as well,,,
building conceptual prototypes to present!

-moderierter workshop, 2-3 personen gruppen, vorgabe: fuer einen bestehenden kunden einen media hack produzieren, was bessere kommt zur motivation: entweder um sein image zu ruinieren oder um es zu pushen und als action ev. fuer x-mass oder generell einzusetzen. real action! ein fertiges konzept ist das ziel, inkl. kostenplanung und timeline.

:: workshop session I:
[h_e/eye, participants]

- build teams of 2-3 people
- identify an actual client
- write brief description of client/product
- describe/write actual marketing-strategy for this client
- present this to the participants

:: workshop session II:
[h_e/eye, participants]

- brainstorm alternative marketing ideas for the client or products
- pick the strongest idea and write mini-concepts
- present concepts to participants
- discussion/feedback
- update concepts by participants
- discussion:: how to implement/sell such a concept into a running/
upcoming campaign for this specific client

+ tom rope:: informal presentation on 'multimedia communication'

we will use the technique we think is most appropriate for
the set of people, the interest and the collaboration with
tom rope from tomato.co.uk;

for the wrkshp we see the following options

structured wrkshp

dynamic wrkshp