.:wrkshp_1 / _2

:: viral email marketing

attention! u got infected

uptoart.com email

-> is NOT spamming

-> is NOT inbox-advertising

-> is NOT a newsletter

-> is an selfdynamic c2c community tool

theres a famous internet-theorie:
"no commerce without community"

and especially in consumer goods and lifestyle products this is very true. the community produces the credibilty and the feeling, the "human touch". the community IS the world around the product-website.

"we build up a community" a sentence, that is often said by marketers and agencies, but the fact is: a community can not be BUILT. a community has to grow on its own. most people ignore that a community is not the number of people using a websites chatroom. email is a real community tool. email is seen and used as a different medium than the web. a fast, easy and direct communication medium with more personal involvement.

just mind your own steps: how many times in you online life have you pressed the "forward-button"?

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