:: :u:b:e:r:m:o:r:g:e:n: :: t o m a t o
.:etoy .:alternative marketing .:tomato
.:artist_hacks .:ubermorgen

.:wrkshp_1 / _2

   
  dh2 | etoy.HISTORY | etoy.CI | etoy.PROJECTS | etoy.FUTURE
 


 

the digital hijack 2 / dh2

:: teaser action dh2!¡;
:: strict non-disclosures
:: pre-info for selected journalists and vips! [pls enter your email-address:: mailme]
:: launch january 2001

 

etoy.FRACTIONS
since 1998 after the US-crisis, there are different etoy.FRACTIONS on the market, for the etoy.HOLDING [cayman islands] and the strategic planning of the etoy.FUTURE, this return to the initial 1992 etoy.CONCEPT opens new ways to aquire market share and to massivley diversify; so WATCH OUT!

strategies:
- pop stars in the sky
- limited ressources; enjoy and respect the limitations

 

etoy.HISTORY
http://www.etoy.com/history

1992 the etoy.CORPORATION was founded by a japanese multinational corporation;
selection process of the etoy.AGENTS to be used as digital test-pilots

1993 training-camps, special operations

1994 reality emigration, building etoy.TANK-SYSTEM [same power as coke.com, microsoft.com, ...]

1996 the digital hijack + ars electronica

1997 protected by etoy

1998 etoy.TANK-17

1999 leaving reality behind...

2000 toywar

2001 the digital hijack 2, dh2

 


etoy.MAILHISTORY
full etoy.COMMUNICATIONS archive, all emails!

1994-1997
[13mb, part I]


CI [slogans/sponsors]:

:: the name
:: formula 1 team [etoy.CREW: everyone is everyone]

:: leaving reality behind...
:: always online - sometimes lost
:: the surface is the content

:: etoy.BUSINESS-CARDS

"...our corporate identity is built into every etoy.PRODUCTLINE, every soundbyte and slogan we produce..."

 

etoy.PROJECTS


:: etoy.TANK-SYSTEM

etoy.INTERNET-TANK [version 1.0; 1994]
etoy.TANK-SYSTEM [1996]


:: the digital hijack

http://www.hijack.org


:: etoy.TANK-INSTALLATION

from virtual space to real space;
the return from the internet-emigration; 1996
etoy.ARS [tv-feature:: RECOMMENDED]


etoy.TV-HACK
etoy.TV-HACK [movie | site RECOMMENDED]

etoy.POP
etoy.LEAVING [v-clip RECOMMENDED]

etoy.SOUNDTRACK

etoy.WAITING [track8]
etoy.MILK [track 5]
etoy.PROTECTED [track 2]
etoy.HIJACK [track 10]

etoy.HELICOPTER [tv_feature]


:: etoy.TIMEZONE

http://www.etoy.com/timezone/


:: etoy.TANK

etoy.TANK-10
etoy.TANK-10 [tv-feature]


:: etoy.SHARES

http://www.etoy.com/share/


:: etoy.TOYWAR
http://www.toywar.com
http://www.etoy.com/newsroom/

 


etoy.FUTURE

:: etoy.VALUE [so called art market, constant sales to companies, collectors and museums]
:: digital hijack 2
:: non-disclosed actions

>>> next >>>