borderline marketing; i.e. radical marketing/ shock marketing/ drama marketing/ viral marketing.
in today's world, especially in the age of the internet, we require exquisite know-how concerning the generation of attention. this is especially true for artists, brands in development, special projects and products and for companies and multinational corporations .
this site/ lecture advises on how to use subversive strategies in marketing and public relations. you will be presented a series of projects related to these marketing-philosopies.
the teaser action for this event, sort of a mini-media hack by itself... to get the attention and to drive the right people here...
, but also
a lot more.. dh2 serves as real life introduction of etoy in south africa
and should prepare ground for the next big etoy.HIT;
THE DIGITAL HIJACK
2
the
digital hijack 2 is currently in dev-level 03; rel-level 05 will be reached
in december 2000 and dh2 will go online in january 2001. pre-release infos
will be sent out to all registered journalists and producers and can be
accessed under http://www.digitalhijack.org at any time.
media
hacking:
the
ultimate game with security... we define our actions as 99 percent unreal,
1 %
unsecurity,or the other way around.., thats
the trick! YOU CAN NEVER EVER BE 100% SURE! and there we can attack you
emotionally and physically!
also we define media hacking as:
- special
hacking, slightly touching the legal border but not crossing it. [hacker
= high level tech skilled person] - finding and using weak-points in large
systems - reverse engineering
shock
marketing:
to shock users in order to open up their communications channels, due
to the shock, the information will not be filtered and any kind of information
can be pumped into their brains, direct and unfiltered!
drama
marketing:
special kind of virtual character marketing. we plant/implant users/people
into target-groups specific environments or in general environments; these
characters server as channels to spread any "marketing" - message
to the target groups; cross-connects brands and projects, shortly said,
a real networked virtual person under our TOTAL control.
userbranding:
create brands and images by activating consumers to feedback on products,
services and brands; feedback loop and totally unarrogant approach towards
creation and production. the user needs to pay attention, can be done
via shock marketing or other techniques, then she will interact witht
he braind/product; from this data the braind/product will evolve towards
a userbrand/userproduct.
a market
born in the age of technology. a market that won't be spoken to like idiots!
::hard sell//soft sell:: the market can't be programmed anymore... //what
a tangled web// inside the net exists the answers. can you tell us why
you need to know more? if you can, etoy.HANS aka hans_extrem [etoy.com
/
ubermorgen.com / etxtreme.org / bannster.net] and eyeRiz [pixelpark.com
/ zerosagainstones.net] are in cape town to wrkshp y/ideas and to drill
deep into your standardized minds... /// shock marketing / media hacking
- subversion / e_communication trends /// the digital hijack 2 [//dh2]
:: http://www.digitalhijack.org
e_answers in an e_world, communicating with an e_generation.